Aya Muse is the Los Angeles label that turned refined minimalism into a cult following, worn by the likes of Kendall Jenner, Bella Hadid, and Dua Lipa.

Founded in 2018 by Tina Rodiou, the brand takes its name from the Japanese word for beautiful and the Greek word for inspiration. What began with a single hero silhouette has grown into a full wardrobe of sculptural knitwear, cut-out dressing, and elevated everyday essentials, many made with recycled materials.