Privacy Policy

Last Modified: January 31st, 2024

At Merdulié, we are committed to respecting and protecting your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you visit or make a purchase from merdulie.com (the “Site”). By accessing or using the Site, you consent to the data practices described in this policy.
Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device and interaction with the Site. This information helps us improve the functionality and user experience of the Site. We refer to this automatically-collected information as Device Information.

Device Information includes:

  • Browser Type and Version
  • IP Address
  • Time Zone
  • Cookies (data files placed on your device, which may include an anonymous unique identifier)
  • Log Files (track actions such as IP address, browser type, and referring/exit pages)
  • Web Beacons, Tags, and Pixels (electronic files used to track browsing activity)

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect information necessary to process the transaction. This includes:

  • Name
  • Billing Address
  • Shipping Address
  • Payment Information (including credit card numbers)
  • Email Address
  • Phone Number
    We refer to this information collectively as Order Information. Together, Device Information and Order Information are referred to as Personal Information.

How We Use Your Personal Information

We use your Order Information to:

  • Fulfill Orders: Process payments, arrange for shipping, and provide order confirmations and invoices.
  • Communicate: Contact you with updates, marketing messages, or customer service inquiries.
  • Screen for Risk or Fraud: Review orders for potential fraudulent activity.
  • Provide Advertising: Tailor marketing communications in line with your preferences.

We use your Device Information to:

  • Detect Fraud: Screen for risk and fraud (such as using your IP address).
  • Optimize the Site: Improve user experience by analyzing site usage, browsing patterns, and marketing campaign performance.

Sharing Your Personal Information

We may share your Personal Information with third parties who assist in our operations, such as:

  • Shopify: Our e-commerce platform, which powers our online store. Learn more about how Shopify uses yourPersonal Information here.
  • Google Analytics: To help us understand how customers interact with the Site. Learn more about how Google usesyour Personal Information here.
  • Klarna: For payment processing. Personal data may be passed to Klarna for payment method assessment. Klarna’s privacy notice applies to this data transfer.

Additionally, we may share your Personal Information to comply with legal obligations, respond to legal requests, or protect our rights.

Targeted Advertising
We may use your Personal Information to deliver tailored advertisements and marketing communications that we believe may interest you. For more information about targeted advertising, visit the Network Advertising Initiative's educational page here.
You can opt out of targeted advertising on the following platforms:

Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we detect a "Do Not Track" signal from your browser.

Your Rights
If you are a resident of the European Union, you have the right to:

  • Access: Request a copy of your Personal Information.
  • Update: Request that your Personal Information be corrected or updated.
  • Delete: Request the deletion of your Personal Information.

To exercise these rights, please contact us using the information below. Additionally, please be aware that your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we retain your Order Information for our records unless and until you request that we delete this information.

Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, or for operational, legal, or regulatory reasons. When we make changes, we will update the “Last Modified” date at the top of the policy.


Contact Us
If you have questions about this Privacy Policy, or if you wish to exercise your rights, please contact us at:

Email: info@merdulie.com

We value your trust and are committed to safeguarding your personal information while providing you with the best shopping
experience possible.